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The American Dream: How Latinos Can Achieve Success in Business and Life
Lionel Sosa' extraordinary achievements in advertising have made his San Antonio-based firm the leading consultant to Anglo corporations looking to break into the multicultural market. Now he turns the tables, showing Latino-Americans how to market themselves to a wider American business culture. Sosa draws on his own experience as well as those of other successful Latino politicians, entertainers, sports stars, and businesspeople to illustrate the obstacles that Latinos must overcome and the power of their heritage. |
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Latino Entrepreneurs
Discusses the many ways to go about owning and running your own business. Part 1 discusses considerations for owning your own business, including the business plan, marketing plans, and personal assessments for determining if you would make a good entrepreneur. Part 2 presents profiles of success: interviews with successful Hispanics in many different careers with advice for young people who might want to pursue that career. In Latino Entrepreneurs profiles of such successful Latino entrepreneurs as salon owner Araceli Mendoza, artist John Leanos, author/consultant Dr. Mabel Tinjaca, and trucking company owner, Oscar Centeno are included. Part 3 is a complete resource section filled with further reading of books, magazines, names and addresses of organizations to contact, and web addresses. For grades 9 and up. |
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Latino Success: Insights from 100 of America's Most Powerful Latino Business Professionals
A unique self-help guide for Latinos looking to succeed in business offers inspiring stories and time-tested secrets from those already at the top of their professions and stresses that Latino heritage is an asset in today's global climate. |
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Latinos, Inc.: The Marketing and Making of People
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Devila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. |
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Mexican American Odyssey: Felix Tijerina, Entrepreneur & Civic Leader, 1905-1965
This is the definitive biography of an inspiring Mexican-American. 4 time LULAC president Felix Tijerina was born in Mexico, and came to Houston speaking no English. After he built a Tex-Mex restaurant empire, he turned his attention to the plight of his fellow Mexican-Americans. Spanish-speaking kids failed out of school in huge numbers at the time. Tijerina thought if they had a few words of English, they might do better. So he spent his own money to hire tutors to teach kids 400 words of English before they entered kindergarten. LBJ adopted his "little schools of 400" and made them the model for the Headstart Program -- one of the most successful Federal programs in history. |
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¡Visión!: Hispanic Entrepreneurs in the United States
Tells the story of a flourishing business community and includes six biographies of highly successful Hispanic entrepreneurs and the lessons they have learned. Readers can: learn about the progress Hispanics are making in the United States; read about the success of Hispanic businesses; and enjoy the inspirational life stories of six highly successful Hispanic entrepreneurs. |
