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Professional, Scientific, and Technical Services


   

Industries in the Professional, Scientific, and Technical Services subsector group establishments engaged in processes where human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The individual industries of this subsector are defined on the basis of the particular expertise and training of the services provider.

The distinguishing feature of the Professional, Scientific, and Technical Services subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. In most of these industries, equipment and materials are not of major importance, unlike health care, for example, where "high tech" machines and materials are important collaborating inputs to labor skills in the production of health care. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires degrees, though not in every case.

5411 Legal Services

54111 Offices of Lawyers
See industry description for 541110 below.

541110 Offices of Lawyers
This industry comprises offices of legal practitioners known as lawyers or attorneys (i.e., counselors-at-law) primarily engaged in the practice of law. Establishments in this industry may provide expertise in a range or in specific areas of law, such as criminal law, corporate law, family and estate law, patent law, real estate law, or tax law.

Cross-References.

  • Establishments of legal practitioners (except lawyers or attorneys) primarily engaged in providing specialized legal or paralegal services are classified in Industry 54119, Other Legal Services.

54112 Offices of Notaries
See industry description for 541120 below.

541120 Offices of Notaries
This industry comprises establishments (except offices of lawyers and attorneys) primarily engaged in drafting, approving, and executing legal documents, such as real estate transactions, wills, and contracts; and in receiving, indexing, and storing such documents.

Cross-References.

  • Establishments of lawyers and attorneys primarily engaged in the practice of law are classified in Industry 541110, Offices of Lawyers; and
  • Establishments of notaries public engaged in activities, such as administering oaths and taking affidavits and depositions, witnessing and certifying signatures on documents, but not empowered to draw and approve legal documents and contracts, are classified in U.S. Industry 541199, All Other Legal Services.

54119 Other Legal Services
This industry comprises establishments of legal practitioners (except lawyers and attorneys) primarily engaged in providing specialized legal or paralegal services.

Illustrative Examples:
Notary public services; Process serving services; Paralegal services; Real estate settlement offices; Patent agent services (i.e., patent filing and searching services); Real estate title abstract companies.

Cross-References.

541191 Title Abstract and Settlement Offices
This U.S. industry comprises establishments (except offices of lawyers and attorneys) primarily engaged in one or more of the following activities: (1) researching public land records to gather information relating to real estate titles; (2) preparing documents necessary for the transfer of the title, financing, and settlement; (3) conducting final real estate settlements and closings; and (4) filing legal and other documents relating to the sale of real estate. Real estate settlement offices, title abstract companies, and title search companies are included in this industry.

Cross-References.

  • Establishments of lawyers and attorneys primarily engaged in the practice of law are classified in Industry 541110, Offices of Lawyers.

541199 All Other Legal Services
This U.S. industry comprises establishments of legal practitioners (except offices of lawyers and attorneys, settlement offices, and title abstract offices). These establishments are primarily engaged in providing specialized legal or paralegal services.

Illustrative Examples:
Notary public services; Patent agent services (i.e., patent filing and searching services); Paralegal services; Process serving services.

Cross-References.

  • Establishments of lawyers and attorneys primarily engaged in the practice of law are classified in Industry 541110, Offices of Lawyers;
  • Establishments (except offices of lawyers and attorneys) primarily engaged in researching public land records for ownership or title; preparing documents necessary for the transfer of the title, financing, and settlement; conducting final real estate settlements and closings; and/or filing legal and other documents relating to the sale of real estate are classified in U.S. Industry 541191, Title Abstract and Settlement Offices; and
  • Establishments (except offices of lawyers, attorneys, and paralegals) primarily engaged in providing arbitration and conciliation services are classified in Industry 541990, All Other Professional, Scientific, and Technical Services.

5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services

54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
This industry comprises establishments primarily engaged in providing services, such as auditing of accounting records, designing accounting systems, preparing financial statements, developing budgets, preparing tax returns, processing payrolls, bookkeeping, and billing.

Illustrative Examples:
Accountants' offices; Payroll processing services; Bookkeeping services; Tax return preparation services.

Establishments providing computer data processing services at their own facility for others are classified in Industry 51821, Data Processing, Hosting, and Related Services.

541211 Offices of Certified Public Accountants
This U.S. industry comprises establishments of accountants that are certified to audit the accounting records of public and private organizations and to attest to compliance with generally accepted accounting practices. Offices of certified public accountants (CPAs) may provide one or more of the following accounting services: (1) auditing financial statements; (2) designing accounting systems; (3) preparing financial statements; (4) developing budgets; and (5) providing advice on matters related to accounting. These establishments may also provide related services, such as bookkeeping, tax return preparation, and payroll processing.

Learn more about operating an Accounting Firm or an Auditing Services business.

Cross-References. Establishments primarily engaged in

  • Providing tax return preparation services only - classified in U.S. Industry 541213, Tax Preparation Services;
  • Providing payroll processing services only - classified in U.S. Industry 541214, Payroll Services; and
  • Providing accounting, bookkeeping, and billing services - classified in U.S. Industry 541219, Other Accounting Services.

541213 Tax Preparation Services
This U.S. industry comprises establishments (except offices of CPAs) engaged in providing tax return preparation services without also providing accounting, bookkeeping, billing, or payroll processing services. Basic knowledge of tax law and filing requirements is required.

Cross-References.


541214 Payroll Services
This U.S. industry comprises establishments (except offices of CPAs) engaged in the following without also providing accounting, bookkeeping, or billing services: (1) collecting information on hours worked, pay rates, deductions, and other payroll-related data from their clients and (2) using that information to generate paychecks, payroll reports, and tax filings. These establishments may use data processing and tabulating techniques as part of providing their services.

Cross-References.


541219 Other Accounting Services
This U.S. industry comprises establishments (except offices of CPAs) engaged in providing accounting services (except tax return preparation services only or payroll services only). These establishments may also provide tax return preparation or payroll services. Accountant (except CPA) offices, bookkeeper offices, and billing offices are included in this industry.

Learn about operating an Automated Accounting Systems business.

Cross-References.


5413 Architectural, Engineering, and Related Services

54131 Architectural Services
See industry description for 541310 below.

541310 Architectural Services
This industry comprises establishments primarily engaged in planning and designing residential, institutional, leisure, commercial, and industrial buildings and structures by applying knowledge of design, construction procedures, zoning regulations, building codes, and building materials.

Learn about operating an Architectural Services business.

Cross-References. Establishments primarily engaged in

  • Planning and designing the development of land areas - classified in Industry 541320, Landscape Architectural Services; and
  • Both the design and construction of buildings, highways, or other structures or in managing construction projects - classified in Sector 23, Construction, according to the type of project.

54132 Landscape Architectural Services
See industry description for 541320 below.

541320 Landscape Architectural Services
This industry comprises establishments primarily engaged in planning and designing the development of land areas for projects, such as parks and other recreational areas; airports; highways; hospitals; schools; land subdivisions; and commercial, industrial, and residential areas, by applying knowledge of land characteristics, location of buildings and structures, use of land areas, and design of landscape projects.

Illustrative Examples:
Garden planning services; Landscape architects' offices; Golf course or ski area design services; Landscape consulting services; Industrial land use planning services; Landscape design services.

Cross-References.

  • Establishments primarily engaged in providing landscape care and maintenance services and/or installing trees, shrubs, plants, lawns, or gardens along with the design of landscape plans are classified in Industry 561730, Landscaping Services.

54133 Engineering Services
See industry description for 541330 below.

541330 Engineering Services
This industry comprises establishments primarily engaged in applying physical laws and principles of engineering in the design, development, and utilization of machines, materials, instruments, structures, processes, and systems. The assignments undertaken by these establishments may involve any of the following activities: provision of advice, preparation of feasibility studies, preparation of preliminary and final plans and designs, provision of technical services during the construction or installation phase, inspection and evaluation of engineering projects, and related services.

Illustrative Examples:
Civil engineering services; Environmental engineering services; Construction engineering services; Mechanical engineering services; Engineers' offices.

Learn about operating an Architectural Engineering business.

Cross-References. Establishments primarily engaged in

  • Planning and designing computer systems that integrate computer hardware, software, and communication technologies - classified in U.S. Industry 541512, Computer Systems Design Services;
  • Performing surveying and mapping services of the surface of the earth, including the sea floor - classified in Industry 541370, Surveying and Mapping (except Geophysical) Services;
  • Gathering, interpreting, and mapping geophysical data - classified in Industry 541360, Geophysical Surveying and Mapping Services;
  • Creating and developing designs and specifications that optimize the use, value, and appearance of products - classified in Industry 541420, Industrial Design Services;
  • Providing advice and assistance to others on environmental issues, such as the control of environmental contamination from pollutants, toxic substances, and hazardous materials - classified in Industry 541620, Environmental Consulting Services; and
  • Both the design and construction of buildings, highways, and other structures or in managing construction projects - classified in Sector 23, Construction, according to the type of project.

54134 Drafting Services
See industry description for 541340 below.

541340 Drafting Services
This industry comprises establishments primarily engaged in drawing detailed layouts, plans, and illustrations of buildings, structures, systems, or components from engineering and architectural specifications.


54135 Building Inspection Services
See industry description for 541350 below.

541350 Building Inspection Services
This industry comprises establishments primarily engaged in providing building inspection services. These establishments typically evaluate all aspects of the building structure and component systems and prepare a report on the physical condition of the property, generally for buyers or others involved in real estate transactions. Building inspection bureaus and establishments providing home inspection services are included in this industry.

Cross-References. Establishments primarily engaged in


54136 Geophysical Surveying and Mapping Services
See industry description for 541360 below.

541360 Geophysical Surveying and Mapping Services
This industry comprises establishments primarily engaged in gathering, interpreting, and mapping geophysical data. Establishments in this industry often specialize in locating and measuring the extent of subsurface resources, such as oil, gas, and minerals, but they may also conduct surveys for engineering purposes. Establishments in this industry use a variety of surveying techniques depending on the purpose of the survey, including magnetic surveys, gravity surveys, seismic surveys, or electrical and electromagnetic surveys.

Cross-References.

  • Establishments primarily engaged in taking core samples, drilling test wells, or other mine development activities (except geophysical surveying and mapping) on a contract basis for others are classified in Industry 21311, Support Activities for Mining.

54137 Surveying and Mapping (except Geophysical) Services
See industry description for 541370 below.

541370 Surveying and Mapping (except Geophysical) Services
This industry comprises establishments primarily engaged in performing surveying and mapping services of the surface of the earth, including the sea floor. These services may include surveying and mapping of areas above or below the surface of the earth, such as the creation of view easements or segregating rights in parcels of land by creating underground utility easements.

Illustrative Examples:
Cadastral surveying services; Mapping (except geophysical) services; Cartographic surveying services; Topographic surveying services; Geodetic surveying services.

Cross-References. Establishments primarily engaged in


54138 Testing Laboratories
See industry description for 541380 below.

541380 Testing Laboratories
This industry comprises establishments primarily engaged in performing physical, chemical, and other analytical testing services, such as acoustics or vibration testing, assaying, biological testing (except medical and veterinary), calibration testing, electrical and electronic testing, geotechnical testing, mechanical testing, nondestructive testing, or thermal testing. The testing may occur in a laboratory or on-site.

Cross-References. Establishments primarily engaged in


5414 Specialized Design Services
This industry group comprises establishments providing specialized design services (except architectural, engineering, and computer systems design).

54141 Interior Design Services
See industry description for 541410 below.

541410 Interior Design Services This industry comprises establishments primarily engaged in planning, designing, and administering projects in interior spaces to meet the physical and aesthetic needs of people using them, taking into consideration building codes, health and safety regulations, traffic patterns and floor planning, mechanical and electrical needs, and interior fittings and furniture. Interior designers and interior design consultants work in areas, such as hospitality design, health care design, institutional design, commercial and corporate design, and residential design. This industry also includes interior decorating consultants engaged exclusively in providing aesthetic services associated with interior spaces.


54142 Industrial Design Services
See industry description for 541420 below.

541420 Industrial Design Services
This industry comprises establishments primarily engaged in creating and developing designs and specifications that optimize the use, value, and appearance of their products. These services can include the determination of the materials, construction, mechanisms, shape, color, and surface finishes of the product, taking into consideration human characteristics and needs, safety, market appeal, and efficiency in production, distribution, use, and maintenance. Establishments providing automobile or furniture industrial design services or industrial design consulting services are included in this industry.

Cross-References. Establishments primarily engaged in

  • Applying physical laws and principles of engineering in the design, development, and utilization of machines, materials, instruments, structures, processes, and systems - classified in Industry 541330, Engineering Services; and
  • Designing clothing, shoes, or jewelry - classified in Industry 541490, Other Specialized Design Services.

54143 Graphic Design Services
See industry description for 541430 below.

541430 Graphic Design Services
This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.

Illustrative Examples:
Commercial art studios; Independent commercial or graphic artists; Corporate identification (i.e., logo) design services; Medical art or illustration services; Graphic design consulting services.

Cross-References.

  • Establishments primarily engaged in creating and/or placing public display advertising material are classified in Industry 541850, Display Advertising; and
  • Independent artists primarily engaged in creating and selling visual artwork for noncommercial use and independent cartoonists are classified in Industry 711510, Independent Artists, Writers, and Performers.

54149 Other Specialized Design Services
See industry description for 541490 below.

541490 Other Specialized Design Services
This industry comprises establishments primarily engaged in providing professional design services (except architectural, landscape architecture, engineering, interior, industrial, graphic, and computer system design).

Illustrative Examples:
Costume design services (except independent theatrical costume designers); Jewelry design services; Fashion design services; Float design services; Shoe design services; Fur design services; Textile design services.

Cross-References. Establishments primarily engaged in


5415 Computer Systems Design and Related Services
See industry description for 54151 below.

54151 Computer Systems Design and Related Services
This industry comprises establishments primarily engaged in providing expertise in the field of information technologies through one or more of the following activities: (1) writing, modifying, testing, and supporting software to meet the needs of a particular customer; (2) planning and designing computer systems that integrate computer hardware, software, and communication technologies; (3) on-site management and operation of clients' computer systems and/or data processing facilities; and (4) other professional and technical computer-related advice and services.

Illustrative Examples:
Computer facilities management services; Custom computer programming services; Computer hardware or software consulting services; Software installation services; Computer systems integration design services.

Cross-References. Establishments primarily engaged in

541511 Custom Computer Programming Services
This U.S. industry comprises establishments primarily engaged in writing, modifying, testing, and supporting software to meet the needs of a particular customer.

Cross-References. Establishments primarily engaged in

  • Publishing packaged software - classified in Industry 511210, Software Publishers; and
  • Planning and designing computer systems that integrate computer hardware, software, and communication technologies, even though such establishments may provide custom software as an integral part of their services - classified in U.S. Industry 541512, Computer Systems Design Services.

541512 Computer Systems Design Services
This U.S. industry comprises establishments primarily engaged in planning and designing computer systems that integrate computer hardware, software, and communication technologies. The hardware and software components of the system may be provided by this establishment or company as part of integrated services or may be provided by third parties or vendors. These establishments often install the system and train and support users of the system.

Illustrative Examples:
Computer systems integration design consulting services; Local area network (LAN) computer systems integration design services; Information management computer systems integration design services; Office automation computer systems integration design services.

Cross-References. Establishments primarily engaged in


541513 Computer Facilities Management Services
This U.S. industry comprises establishments primarily engaged in providing on-site management and operation of clients' computer systems and/or data processing facilities. Establishments providing computer systems or data processing facilities support services are included in this industry.

Cross-References.


541519 Other Computer Related Services
This U.S. industry comprises establishments primarily engaged in providing computer related services (except custom programming, systems integration design, and facilities management services). Establishments providing computer disaster recovery services or software installation services are included in this industry.

Cross-References. Establishments primarily engaged in


5416 Management, Scientific, and Technical Consulting Services

54161 Management Consulting Services
This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on management issues, such as strategic and organizational planning; financial planning and budgeting; marketing objectives and policies; human resource policies, practices, and planning; production scheduling; and control planning.

Illustrative Examples:
Actuarial, benefit, and compensation consulting services; Marketing consulting services; Administrative and general management consulting services; Process, physical distribution, and logistics consulting services; Human resources consulting services.

Cross-References.

541611 Administrative Management and General Management Consulting Services
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business startup, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative; human resource; marketing; process, physical distribution, and logistics; or other management consulting services to clients.

Illustrative Examples:
Administrative management consulting services; Site selection consulting services; Financial management (except investment advice) consulting services; Strategic planning consulting services; General management consulting services.

Cross-References. Establishments primarily engaged in

  • Establishments primarily engaged in providing a range of day-to-day office administrative services, such as financial planning, billing and recordkeeping, personnel, and physical distribution and logistics, are classified in Industry 561110, Office Administrative Services;
  • Establishments providing operations consulting services are classified in U.S. Industry 541614, Process, Physical Distribution, and Logistics Consulting Services;
  • Establishments primarily engaged in administering, overseeing, and managing other establishments of the company or enterprise (except government establishments) are classified in U.S. Industry 551114, Corporate, Subsidiary, and Regional Managing Offices;
  • Government establishments primarily engaged in administering, overseeing, and managing governmental programs are classified in Sector 92, Public Administration; and
  • Establishments primarily engaged in providing investment advice are classified in Industry 523930, Investment Advice.

541612 Human Resources Consulting Services
This U.S. industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations in one or more of the following areas:

(1) human resource and personnel policies, practices, and procedures;
(2) employee benefits planning, communication, and administration;
(3) compensation systems planning; and
(4) wage and salary administration.

Illustrative Examples:
Benefit or compensation consulting services; Employee assessment consulting services; Personnel management consulting services; Human resources consulting services.

Cross-References. Establishments primarily engaged in


541613 Marketing Consulting Services
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Illustrative Examples:
Customer services management consulting services; New product development consulting services; Marketing management consulting services; Sales management consulting services.

Cross-References. Establishments primarily engaged in


541614 Process, Physical Distribution, and Logistics Consulting Services
This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations in areas, such as:

(1) manufacturing operations improvement
(2) productivity improvement;
(3) production planning and control;
(4) quality assurance and quality control;
(5) inventory management;
(6) distribution networks;
(7) warehouse use, operations, and utilization;
(8) transportation and shipment of goods and materials; and
(9) materials management and handling.

Illustrative Examples:
Freight rate or tariff rate consulting services; Productivity improvement consulting services; Inventory planning and control management consulting services; Transportation management consulting services; Manufacturing management consulting services.

Cross-References. Establishments primarily engaged in


541618 Other Management Consulting Services
This U.S. industry comprises establishments primarily engaged in providing management consulting services (except administrative and general management consulting; human resources consulting; marketing consulting; or process, physical distribution, and logistics consulting). Establishments providing telecommunications or utilities management consulting services are included in this industry.

Cross-References. Establishments primarily engaged in


54162 Environmental Consulting Services
See industry description for 541620 below.

541620 Environmental Consulting Services
This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on environmental issues, such as the control of environmental contamination from pollutants, toxic substances, and hazardous materials. These establishments identify problems (e.g., inspect buildings for hazardous materials), measure and evaluate risks, and recommend solutions. They employ a multidisciplined staff of scientists, engineers, and other technicians with expertise in areas, such as air and water quality, asbestos contamination, remediation, and environmental law. Establishments providing sanitation or site remediation consulting services are included in this industry.

Cross-References. Establishments primarily engaged in


54169 Other Scientific and Technical Consulting Services
See industry description for 541690 below.

541690 Other Scientific and Technical Consulting Services
This industry comprises establishments primarily engaged in providing advice and assistance to businesses and other organizations on scientific and technical issues (except environmental).

Illustrative Examples:
Agricultural consulting services; Motion picture consulting services; Biological consulting services; Physics consulting services; Chemical consulting services; Radio consulting services; Economic consulting services; Safety consulting services; Energy consulting services; Security consulting services.

Learn about being an Agricultural Consultant.

Cross-References.


5417 Scientific Research and Development Services
This industry group comprises establishments engaged in conducting original investigation undertaken on a systematic basis to gain new knowledge (research) and/or the application of research findings or other scientific knowledge for the creation of new or significantly improved products or processes (experimental development). The industries within this industry group are defined on the basis of the domain of research; that is, on the scientific expertise of the establishment.

54171 Research and Development in the Physical, Engineering, and Life Sciences
This industry comprises establishments primarily engaged in conducting research and experimental development in the physical, engineering, and life sciences, such as agriculture, electronics, environmental, biology, botany, biotechnology, computers, chemistry, food, fisheries, forests, geology, health, mathematics, medicine, oceanography, pharmacy, physics, veterinary, and other allied subjects.

Cross-References. Establishments primarily engaged in

  • Providing veterinary testing services - classified in Industry 54194, Veterinary Services;
  • Providing medical laboratory testing for humans - classified in Industry 62151, Medical and Diagnostic Laboratories;
  • Providing physical, chemical, or other analytical testing services (except medical or veterinary), such as acoustics or vibration testing, calibration testing, electrical and electronic testing, geotechnical testing, mechanical testing, nondestructive testing, or thermal testing - classified in Industry 54138, Testing Laboratories; and
  • Manufacturing vaccines, toxoids, blood fractions, and culture media of plant or animal origin (except diagnostic use) and/or uncompounded medicinal chemicals and their derivatives (i.e., enzyme proteins and antibiotics for pharmaceutical use) - classified in Industry 32541, Pharmaceutical and Medicine Manufacturing.

541711 Research and Development in Biotechnology
This U.S. industry comprises establishments primarily engaged in conducting biotechnology research and experimental development. Biotechnology research and experimental development involves the study of the use of microorganisms and cellular and biomolecular processes to develop or alter living or non-living materials. This research and development in biotechnology may result in development of new biotechnology processes or in prototypes of new or genetically-altered products that may be reproduced, utilized, or implemented by various industries.

Illustrative Examples:
Recombinant DNA research and experimental development laboratories; DNA technologies (e.g., microarrays) research and experimental development laboratories; Cloning research and experimental development laboratories; Protein engineering research and experimental development laboratories; Nucleic acid chemistry research and experimental development laboratories; Nanobiotechnologies research and experimental development laboratories.

Cross-References. Establishments primarily engaged in


541712 Research and Development in the Physical, Engineering, and Life Sciences (except Biotechnology)
This U.S. Industry comprises establishments primarily engaged in conducting research and experimental development (except biotechnology research and experimental development) in the physical, engineering, and life sciences, such as agriculture, electronics, environmental, biology, botany, computers, chemistry, food, fisheries, forests, geology, health, mathematics, medicine, oceanography, pharmacy, physics, veterinary and other allied subjects.

Cross-References. Establishments primarily engaged in

  • Providing physical, chemical, or other analytical testing services (except medical or veterinary) - classified in Industry 541380, Testing Laboratories;
  • Providing medical laboratory testing for humans - classified in U.S. Industry 621511, Medical Laboratories;
  • Conducting research and experimental development in biotechnology - classified in U.S. Industry 541711, Research and Development in Biotechnology; and
  • Providing veterinary testing services - classified in Industry 541940, Veterinary Services.

54172 Research and Development in the Social Sciences and Humanities
See industry description for 541720 below.

541720 Research and Development in the Social Sciences and Humanities
This industry comprises establishments primarily engaged in conducting research and analyses in cognitive development, sociology, psychology, language, behavior, economic, and other social science and humanities research.

Cross-References.


5418 Advertising, Public Relations, and Related Services

54181 Advertising Agencies
See industry description for 541810 below.

541810 Advertising Agencies
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Cross-References. Establishments primarily engaged in

  • Purchasing advertising space from media outlets and reselling it directly to advertising agencies or individual companies - classified in Industry 541830, Media Buying Agencies;
  • Conceptualizing and producing artwork or graphic designs without providing other advertising agency services - classified in Industry 541430, Graphic Design Services;
  • Creating direct mail advertising campaigns - classified in Industry 541860, Direct Mail Advertising;
  • Providing marketing consulting services - classified in U.S. Industry 541613, Marketing Consulting Services; and
  • Selling media time or space for media owners as independent representatives - classified in Industry 541840, Media Representatives.

Learn More:

Advertising Consulting Business Plan
Business Plan for an Advertising Agency
Sample Advertising Agency Business Plan

54182 Public Relations Agencies
See industry description for 541820 below.

541820 Public Relations Agencies
This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.


54183 Media Buying Agencies
See industry description for 541830 below.

541830 Media Buying Agencies
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Cross-References. Establishments primarily engaged in

  • Selling time and space to advertisers for media owners as independent representatives - classified in Industry 541840, Media Representatives; and
  • Creating advertising campaigns and placing such advertising in media - classified in Industry 541810, Advertising Agencies.

54184 Media Representatives
See industry description for 541840 below.

541840 Media Representatives
This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Illustrative Examples:
Newspaper advertising representatives (i.e., independent of media owners); Radio advertising representatives (i.e., independent of media owners); Publishers' advertising representatives (i.e., independent of media owners); Television advertising representatives (i.e., independent of media owners).

Cross-References. Establishments primarily engaged in

  • Purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies - classified in Industry 541830, Media Buying Agencies; and
  • Creating advertising campaigns and placing such advertising in media - classified in Industry 541810, Advertising Agencies.

54185 Display Advertising
See industry description for 541850 below.

541850 Display Advertising
This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

Cross-References. Establishments primarily engaged in


54186 Direct Mail Advertising
See industry description for 541860 below.

541860 Direct Mail Advertising
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Cross-References. Establishments primarily engaged in

 

 

 

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