Definition:
Two or more businesses joining together under a contractual agreement to conduct a specific business enterprise with both parties sharing profits and losses. The venture is for one specific project only, rather than for a continuing business relationship as in a strategic alliance.
Related Terms:
Strategic Alliance
Merger
Partnership
Related Information:
Strategic Alliances
Why Merge?
Related Books:
The Practical Guide to Joint Ventures and Corporate Alliances
The Partnering Imperative
Books about Strategic Alliances
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