Definition:
Market research is a systematic, objective collection and analysis of data about your target market, competition, and/or environment with the goal being increased understanding of them.
Market research is the study of markets (or groups of people) you would like to sell your product to. In other words, it is learning about your customers. Who are they? What do they want or need? What are their lifestyles?
Related Terms:
Marketing
Advertising
Sales
Related Information:
Marketing Research
Marketing Information and Resources
Related Books:
The Market Research Toolbox: A Concise Guide for Beginners
State of The Art Marketing Research
More Books about Marketing a Small Business
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