American
Businessman
(April 20,
1905 -
January 22,
2002)
"Consumers are statistics. Customers are people."
"Creativity is a commodity that must be paid for."
"Customer satisfaction is achieved when you sell merchandise that doesn't come back to a customer that does."
"I have never found a man who needs a necktie, but he may be fascinated by the colour or design - and he wants it."
