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Exporting: Sample Outline for an Export Plan


   

Table 2 - Sample Outline for an Export Plan


Table of Contents

  • Executive Summary (one or two pages maximum)

Introduction: Why This Company Should Export

Part I - Export Policy Commitment Statement

Part II - Situation/Background Analysis

  • Product or Service
  • Operations
  • Personnel and Export Organization
  • Resources of the Firm
  • Industry Structure, Competition, and Demand

Part III - Marketing Component

  • Identifying, Evaluating, and Selecting Target Markets
  • Product Selection and Pricing
  • Distribution Methods
  • Terms and Conditions
  • Internal Organization and Procedures
  • Sales Goals: Profit and Loss Forecasts

Part IV - Tactics: Action Steps

  • Primary Target Countries
  • Secondary Target Countries
  • Indirect Marketing Efforts

Part V - Export Budget

  • Pro Forma Financial Statements

Part VI - Implementation Schedule

  • Follow-up
  • Periodic Operational and Management Review (Measuring Results Against Plan)

Addenda: Background Data on Target Countries and Market

  • Basic Market Statistics: Historical and Projected
  • Background Facts
  • Competitive Environment

Back to Developing an Export Plan


More about Exporting:
Introduction
Developing an Export Plan
Developing a Market Plan
Export Advice
Methods/Channels
Making Contacts
Technology Licensing /Joint Ventures
Preparing Your Product for Export
Service Exports
International Legal Considerations
Shipping Your Product
Pricing, Quotations, and Terms
Methods of Payment
Financing Export Transactions
Selling Overseas
After-sales Service

 

 

 

 

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