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Signs are an effective, yet inexpensive, form of advertising for the small business.
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A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
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Signs are always "on the job" for you, advertising 24 hours a day, 365 days a year.
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People often judge a business by how it looks on the sign.
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Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence.
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We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers.
