In contrast to brochures, which generally are marketing material hand-outs, appearing in publications keeps your name in front of customers and subconsciously builds added credibility when the source is a third-party (like a magazine, trade journal, or newspaper).
Publications are similar to brochures and advertising in that you have complete control over how the message is presented. Unlike advertising, though, there is typically no additional cost to place the publication, such as paying a newspaper to run your ad. However, publications do have issues related to:
So, while the direct purpose of publications may not be to advertise a product or company, publications offer you another method of promoting your company and can be an important part of your marketing strategy.
Here are some different type of publications which may be useful in marketing your product or service:
- Magazines and Trade Journal Articles
- Cartoon Booklets
- Annual and Progress Reports
- Directories and Guides