The advantages of telemarketing are that it:
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Increases your sales territory (you can win customers nationwide or globally without leaving your home or office) while reducing the cost of sales visits.
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Increases your efficiency because you can reach more prospects per hour, day and week by phone than you can with in-person sales calls.
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Provides an effective way to perform relationship marketing. You can use the phone to stay in touch with existing customers, introduce new products to them and make additional sales.
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Allows for interaction and personal selling. You can immediately respond to feedback from prospects while you're engaged in the sales process. This differs from less interactive sales methods, such as direct mail.
The disadvantages of telemarketing are:
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There is a high acquisition cost per sale for purchased prospect lists that typically contain many unqualified prospects. For example, if you purchase a list of home owners in a particular zip code, you will most likely have a low number of interested and qualified prospects. So, you will be making lots of calls that have no yield.
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Telemarketing has become a nuisance to many consumers, and has legal ramifications that must be strictly followed.
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Telemarketing has a negative image and that negative image can tarnish your business reputation.
