With all the hype about the Internet, you may be considering using the World Wide Web to build your business. Like any significant business decision, however, creating a presence on the Web must fit into an overall business strategy. If your business does not have a business plan with an up-to-date marketing plan, it will be difficult to define your objectives, decide what resources to spend and evaluate the success of your web site. you will need to be able to define your market, your competition, and the advantages of your product or service before you can create an effective web site. A solid marketing plan is the first critical step in making a good decision about the Web.