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Warranties: Writing Clearly and Simply


   

Organizing and titling your warranty properly will make it easier for customers to find the information they need. It also will create a favorable impression about your company and your product. The actual wording of your warranty is just as important. Customers will be discouraged from reading the warranty if they find the language complicated and its tone legalistic. A warranty should therefore be direct and easy to read.

These three general principles will help make your warranty easy to read:

 

 

 

 

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