Advertise during peak seasons for the type of products or services you sell.
Get a memorable phone number, such as "1-800-WIDGETS."
Obtain a memorable URL and email address and include them on all marketing materials.
Provide Rolodex cards or phone stickers pre-printed with your business contact information.
Promote your business jointly with other professionals via cooperative direct mail.
Advertise in a specialty directory or in the Yellow Pages.
Write an ad in another language to reach a non-English-speaking market. Place the ad in a publication that market reads, such as a Hispanic newspaper.
Distribute promotional products such as pens, mouse pads, calendars, or mugs.
Mail "bumps," photos, samples and other innovative items to your prospect list. A bump is simply anything that makes the mailing envelope bulgeso that the recipient is curious enough to open the envelope.
Create a direct mail list of prospects you want to make customers.
Consider non-traditional tactics such as bus backs, billboards and popular Web sites.
Project a message on the sidewalk in front of your place of business using a light directed through words etched in a glass window.
Place ads in your newspaper's classified section.
Use a vanity automobile tag with your company name.
Create a friendly bumper sticker for your car and give them out as promotional items.
Code your ads so you can keep records of which ads are successful.
Improve your building signs and directional signs inside and out.
Invest in a neon sign to make your office or storefront window visible at night.
Create a new or improved company logo or recolor the traditional logo.
Sponsor and promote a contest or sweepstakes.
