Publish a newsletter for customers and prospects.
Develop an informative brochure.
Include a postage-paid survey card with your brochures and other company literature. Include check-off boxes or other items that will involve the reader and provide valuable feedback to you.
Give prospects two business cards and brochures - one to keep and one to pass along.
Produce separate business cards/sales literature for each of your target market segments (e.g. government and commercial, and/or business and consumer).
Create a poster or calendar to give away to customers and prospects.
Print a slogan and/or one-sentence description of your business on letterhead, fax cover sheets and invoices.
Develop a website.
Create a signature file to be used for all your e-mail messages. It should contain contact details including your Web site address and key information about your company that will give the reader the information needed to contact you.
Include testimonials from satisfied customers in your literature.
Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that's not performing up to expectations.
Use colored or oversized envelopes for your direct mailings. Or send direct mail in plain white envelopes to pique recipients' curiosity.
Announce free or special offers in your direct response pieces. Direct responses may be direct mail, broadcast fax, or e-mail messages. Include the offer in the beginning of the message and also on the outside of the envelope for direct mail.
