Marketing Ideas Related to Education, Resources, and Information

1. Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners to share ideas and referrals and to discuss community issues. Meet quarterly for breakfast.

2. Create a suggestion box for employees.

3. Attend a marketing seminar.

4. Read a marketing book.

5. Subscribe to a marketing newsletter or other publication.

6. Subscribe to a marketing list-serve on the Internet.

7. Subscribe to a marketing usenet newsgroup on the Internet.

8. Train your staff, clients and colleagues to promote referrals.

9. Hold a monthly marketing meeting with employees or associates to discuss strategy, status and to solicit marketing ideas.

10. Join an association or organization related to your profession.

11. Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help. A good place to find someone to be a marketing intern is you local business school.

12. Maintain a consultant card file for finding designers, writers and other marketing professionals.

13. Hire a marketing consultant to brainstorm with.

14. Take a "creative trip" to another progressive city or country to observe and learn from marketing techniques used there.

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