Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners to share ideas and referrals and to discuss community issues. Meet quarterly for breakfast.
Create a suggestion box for employees.
Attend a marketing seminar.
Read a marketing book.
Subscribe to a marketing newsletter or other publication.
Subscribe to a marketing list-serve on the Internet.
Subscribe to a marketing usenet newsgroup on the Internet.
Train your staff, clients and colleagues to promote referrals.
Hold a monthly marketing meeting with employees or associates to discuss strategy, status and to solicit marketing ideas.
Join an association or organization related to your profession.
Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help. A good place to find someone to be a marketing intern is you local business school.
Maintain a consultant card file for finding designers, writers and other marketing professionals.
Hire a marketing consultant to brainstorm with.
Take a "creative trip" to another progressive city or country to observe and learn from marketing techniques used there.
