Stay alert to trends that might impact your target market, product, or promotion strategy.
Read market research studies about your profession, industry, product, and target market groups.
Collect competitors' ads and literature; study them for information about strategy, product features and benefits.
Ask clients why they hired you and solicit suggestions for improvement.
Ask former clients why they left you.
Identify a new market.
Join an email listserv related to your profession.
Subscribe to an Internet newsgroup that serves your target market.
