Operating a Small Business > Marketing > Developing Your Company Image > Company Image and Marketing Communications
Your company image can make your marketing communications efforts more or less effective than they would be on their own. Marketing communications are all the activities a business does to reach its target market, including marketing brochures and other marketing messages, advertising, sales promotions, publicity and public relations.
Your company image and marketing communications are interdependent, meaning that a change in one influence the other. When you use your company image as the foundation for all marketing communications, you are presenting a consistent message to the public. Consistent messages build a stronger image and message.
Creating messages consistent with your image will:
maximize marketing dollars because all messages reinforce each other,
support sales and sell products,
attract quality vendors, dealers and employees,
please investors, and
make it easier to introduce new products.
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