Sometimes, the information you are interested in knowing doesn't exist. That is when you may need to conduct primary research, or research conducted to gather specific data.
Primary Research Activities
Conducting surveys to create market data or using other research instruments such as questionnaires, focus groups, and interviews.
Noting first-hand observations,
Conducting experiments.
Primary Research Methods
Primary research usually is based on a sample of the population you are interested in learning about. This allows the researcher to reach conclusions about a population within a certain degree of accuracy without having to survey everyone. It is not necessary to have a large sample size. Samples as few as one percent of a target market can often provide reliable results, given that they are conducted properly and meet statistical criteria.
Primary research can be either qualitative or quantitative.
