Once marketing information about your target market, competition and environment is collected and analyzed, present it in an organized manner to the decision makers of the business. For instance, you may want to report your findings in the market analysis section of your business plan. Also, you may want to familiarize your sales and marketing departments with the data or conduct a company-wide informational training seminar using the information.
The data gathered was created to help guide your business decisions, so it needs to be readily accessible and understandable to the decision makers.
