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Guidelines for Writing and Formatting Press Releases The Message The Length Lead Time Standards Format Fact Sheet Photos and Photo Captions |
A Fact Sheet in a press release needs to follow these guidelines:
Include a brief fact sheet on products, events or other topics that have multiple details that would clutter a press release. For example, you might issue a press release announcing a new product and include a fact sheet that describes the product's features and benefits in detail.
Limit the fact sheet to one page.
Include only facts, no quotes.
Fact sheets may be written in an outline format or use bulleted lists to present information.
Include diagrams or graphics as appropriate to communicate facts about your product or event.
Information courtesy of the Small Business Administration.
