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Guidelines for Writing and Formatting Press Releases The Message The Length Lead Time Standards Format Fact Sheet Photos and Photo Captions |
Handle Lead time as follows:
Since publication schedules vary, contact each media outlet to determine the best timing for sending your releases.
In general, weekly or monthly magazines should receive your news several weeks in advance.
Send releases to daily newspapers at least one week in advance, if possible.
Information courtesy of the Small Business Administration.
