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Guidelines for Writing and Formatting Press Releases The Message The Length Lead Time Standards Format Fact Sheet Photos and Photo Captions |
The length of a press release should follow these guidelines:
Try to limit your news to one page. It should be no longer than two pages.
A fact sheet and/or photo may be attached, if needed.
If your release spills over to a second sheet, try to end the first page with a completed paragraph, or at least a completed sentence. Type "-more-" in the bottom center at the bottom of the first page so the reader knows to read on. At the top of the second page include a brief heading (flush left or right, but not centered) that includes the name of your organization, the date, page number and topic of the release (in case it is separated from the first page).
Mark the end of your release with "###" or "end" (centered) to signal that no additional text follows.
Information courtesy of the Small Business Administration.
