Magazine or trade journal articles you write or appear in are excellent promotional tools. Consider writing a short "how to" article for a general interest magazine or trade journal. Writing or being quoted in an article positions you and your company as a leader in your field because print, especially when written by a third party, rightly or wrongly implies truth.
You might also recycle a speech you, a senior manager in your company or a subject matter expert made by rewriting it into a magazine article. Some trade journals even reprint speeches.
Unlike a publication that you produce and control, with magazines you are always subject to the editor's changes or to having the article pulled from the magazine at the last minute.
To maximize the impact of appearing in print, order reprints of the article and distribute them to your customers, prospects and the press.
