Annual reports, quarterly reports, and progress reports are primarily used by large, publicly held corporations. However, it might serve your promotion objectives to produce a progress report. For example, if your business is providing a professional service such as legal advice or tax planning, a progress report indicating how your company has grown and the type of clients it serves positions you as solid, long-term service provider.
If you produce an annual financial report or an annual progress report, you will want to prepare a special mailing to your clients, prospects, vendors and investors. You could include a letter - or different versions of the same letter targeted to specific groups - with the report.
