Evaluating the success of your web site can be difficult. Try to track "hits" or numbers of visitors to your site, the number of email messages you receive, and sales attributable to your web site.
Often it's the combination of marketing tactics that produces a sale. For example, a customer reads a print ad containing your URL (web site address), looks you up on the Web, sees that your store is conveniently located, and comes to your store to buy. It may take several months or years for your web site to prove itself. So when preparing projections, don't expect immediate results.
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