The new online medium of the Internet allows millions of people to access information through text, graphics, video, audio, message boards and interactive live chats. Current and potential customers as well as suppliers, employees, competitors and colleagues from around the world can access your web site. Few will find your site, and fewer still will want to spend time in it, unless it's engaging and informative.
To learn how to create such a site, spend time reading about Internet marketing. Read articles like Doing Business on the WWW. Surf the Web to see for yourself what works. Your experience in loading large, slow graphics, for example, will help you understand issues of web design. Look at what your competitors are doing. Learn how a "hit" report can help you understand who your web site visitors are.
If you plan to sell your product or service on the Internet, convenience is of primary importance to your customers. Provide them with a convenient and secure way to order your product immediately.
Back to Is Your Business Ready for a Website
