Studying the profiles of businesses that have been successful on the Web may help you evaluate your potential for success. Bookmark quality sites you find, so you can return to them when you begin your design process. Early leaders in web site success include:
Businesses in niche markets that can be easily found using search engines.
Companies with name brands advertised in other media.
Sites for travel destinations.
Computer-related businesses.
Research the demographics of the Internet to determine if your customers are online.
The business owners who are most likely to have success with their web sites "work the Web" by:
Making use of a variety of web marketing ideas.
Constantly upgrading their web site.
Promoting their web business extensively.
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