Any sound business decision includes a careful analysis of start-up and on-going expenses. Potential expenses you will encounter and resources you will need to develop and maintain a web site are listed below.
A computer and an Internet connection so you can monitor your web site.
Fees to set up and store your web pages.
Fees to buy and keep a domain name unique to your business.
Additional personnel resources for creating, maintaining and marketing your web site.
With the increasing sophistication of web page design techniques and search engine criteria, you may want to outsource the initial design of your web site. Oftentimes, however, maintaining your site can be done in-house, so that you can make changes more quickly at a lower cost. Decide who in your business can do this, whether it is you or a web team. Factor in the cost of training and time for these resources. Be sure that you, the business owner, stay involved in web site planning to be sure it meets the needs of your customers.
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