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Prospecting and Qualifying by Phone


   

Most sales people use the telephone as an efficient way to gather additional information about prospects and to qualify sales leads. Unless yours is a product or service that is best sold over the phone, use your telephone as a sales tool to gather information or to set an appointment for a sales call. Brush up on your telephone skills. If you're interested in selling your product or service over the phone, take a look at telemarketing to learn more about that process.

Here are some pointers to help you achieve success when prospecting by phone.

  • Schedule phone calling at a time of day when you are least likely to be interrupted.

  • Set a quota of calls to make and stick to it.

  • Write down what you want to say and practice it, but read it verbatim on the phone. You want to sound warm and friendly, not like a tape recording.

  • To excite a prospect with your product, you need to be excited about the product yourself.

  • Don't forget your manners; remember to say "please" and "thank you."

  • Find out who the decision makers are in the organization

 

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