You have made the sale. Now what? Some sales people believe that follow-up after the sale is just as important as making the sale. That's when your relationship with a customer can mature and develop into loyalty to your product.
Building long-term relationships with customers allows you to leverage or make additional use of your initial investment of time and money spent selling to that customer. In other words, you don't have to spend time prospecting, qualifying and conducting other pre-sales activities for that particular customer again.
There is no better advertising than a satisfied customer. Good follow-up and service after the sale will:
establish and maintain your good reputation,
build goodwill between you customers and your business,
and generate repeat and referral business.
