As a business owner, one of the primary goals of your signs is to create "brand" recognition for your business in the community. National companies use their signs, architecture, and logos in every type of advertising they do, thereby reinforcing their corporate image and creating a "top-of-the-mind awareness" with consumers worldwide.
To do this, use your company logo or graphic on all of your signs, stationery, uniforms, company property, vehicles, etc. Repeated viewing of your company's logo, especially on your sign, will help "brand" your business and location, and create top-of-the-mind awareness for your existing and potential customers.
