This depends on your business, location, and other factors. In general, following these guidelines will increase the effectiveness of your sign.
The best sign for your business is a sign that will attract the most customers and project the image you desire.
Your sign must be visible and easy to read for people who are driving and walking past your business.
Your sign must be attractive and appropriate for your type of business.
A sign will serve to remind existing customers of your business and location, and provide new customers with a valuable visual indicator about the products or services you offer.
Your sign should be as large as allowable for your location.
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