A successful sign will communicate effectively and concisely. Therefore, here are some general guidelines:
- In as few words as possible, clearly communicate what you are selling.
- A picture depicting your product or service adds impact and clarity.
- Present the image you want to project that will attract customers and entice them to stop, shop, and buy.
- Determine the best sign type, size, colors, and placement, keeping in mind what the sign will look like from the street and sidewalk. The proper design of your sign is critical to its effectiveness.
- Crowding the sign with too many words or lines of text makes it impossible to read from a distance. Use as few words as possible. In general, not more than 5-7 words, with 3-5 being ideal.
- Don't try to sell your customers with the sign - save that type of information until they are in your place of business.
People are looking through a windshield, in traffic, day and night and in all types of weather. Help your customers both see and read your sign easily.
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