Types of Strategic Sales Appeals:
Price: High / Quality: High -- Rolls Royce Strategy
Price: High / Quality: Medium -- Out Performs Strategy
Price: High / Quality: Low -- Feature Packed Strategy
Price: Medium / Quality: High -- We Try Harder Strategy
Price: Medium / Quality: Medium -- Piece of the Rock Strategy
Price: Medium / Quality: Low -- Keeps on Ticking Strategy
Price: Low / Quality: High -- Best Buy Strategy
Price: Low / Quality: Medium -- Smart Shopper Strategy
Price: Low / Quality: Low -- Bargain Hunter Strategy
Information courtesy of the Small Business Administration.
