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Price/Quality Matrix


   

Types of Strategic Sales Appeals:

Price: High / Quality: High -- Rolls Royce Strategy

Price: High / Quality: Medium -- Out Performs Strategy

Price: High / Quality: Low -- Feature Packed Strategy

Price: Medium / Quality: High -- We Try Harder Strategy

Price: Medium / Quality: Medium -- Piece of the Rock Strategy

Price: Medium / Quality: Low -- Keeps on Ticking Strategy

Price: Low / Quality: High -- Best Buy Strategy

Price: Low / Quality: Medium -- Smart Shopper Strategy

Price: Low / Quality: Low -- Bargain Hunter Strategy

 

Information courtesy of the Small Business Administration.

 

 

 

 

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