A Strategic Alliance is a partnership between businesses in which you combine efforts in a business effort. The joint effort can involve anything from getting a better price for goods by buying in bulk together to seeking business together with each of you providing part of the product. The basic idea behind strategic alliances is to minimize risk while maximizing your leverage in the marketplace.
The Practical Guide to Joint Ventures and Corporate Alliances
The Partnering Imperative
Books about Strategic Alliances
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