Industries in the Nonstore Retailers subsector retail merchandise using methods, such as the broadcasting of infomercials, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls and distribution through vending machines. Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party plan sales, electronic shopping, and sales through portable stalls (e.g., street vendors, except food). Establishments engaged in the direct sale (i.e., nonstore) of products, such as home heating oil dealers and newspaper delivery are included in this subsector.
4541 Electronic Shopping and Mail-Order Houses
45411 Electronic Shopping and Mail-Order Houses
This industry comprises establishments primarily engaged in retailing all types of merchandise
using non-store means, such as catalogs, toll free telephone numbers, or electronic media, such
as interactive television or computer. Included in this industry are establishments primarily
engaged in retailing from catalog showrooms of mail-order houses.
Illustrative Examples:
Catalog (i.e., order-taking) offices of mail-order houses; Internet auction sites, retail;
Collectors' items, mail-order houses; Mail-order book clubs (not publishing); Computer
software, mail-order houses; Mail-order houses; Home shopping television orders; Web retailers.
Cross-References. Establishments primarily engaged in
- Store retailing or a combination of store retailing and non-store retailing in the same establishment - classified in Sector 44-45, Retail Trade, based on the classification of the store portion of the activity;
- Facilitating business to business electronic sales of new and used merchandise on an auction basis using the Internet - classified in Industry 425110, Business to Business Electronic Markets; and
- Providing telemarketing (e.g., telephone marketing) services for others - classified in Industry 56142, Telephone Call Centers.
454111 Electronic Shopping
This U.S. Industry comprises establishments engaged in retailing all types of merchandise using
the Internet.
Cross-References. Establishments primarily engaged in
- Store retailing or a combination of store retailing and Internet retailing in the same establishment - classified in NAICS 44-45, Retail Trade, based on the classification of the store portion of the activity; and
- Retailing all types of merchandise using catalogs or television to generate clients and display merchandise - classified in U.S. Industry 454113, Mail-Order Houses.
454112 Electronic Auctions
This U.S. Industry comprises establishments engaged in providing sites for and facilitating
consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis,
using the Internet. Establishments in this industry provide the electronic location for retail
auctions, but do not take title to the goods being sold.
Cross-References. Establishments primarily engaged in
- Retailing a general line of new and used merchandise on an auction basis from physical auction sites - classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
- Facilitating business-to-business sales of new and used merchandise on an auction basis using the Internet - classified in U.S. Industry 425110, Business to Business Electronic Markets; and
- A combination of Internet auction and auction house sales in the same establishment - classified in NAICS 44-45, Retail Trade, based on the classification of the auction house portion of the activity.
454113 Mail-Order Houses
This U.S. industry comprises establishments primarily engaged in retailing all types of
merchandise using mail catalogs or television to generate clients and display merchandise.
Included in this industry are establishments primarily engaged in retailing from catalog
showrooms of mail-order houses as well as establishments providing a combination of Internet
and mail-order sales.
Illustrative Examples:
Catalog (i.e., order-taking) offices of mail-order houses; Home shopping television orders;
Collectors' items, mail-order houses; Mail-order book clubs (not publishing); Computer
software, mail-order houses; Mail-order houses.
Cross-References. Establishments primarily engaged in
- Providing telemarketing (e.g., telephone marketing) services for others - classified in U.S. Industry 561422, Telemarketing Bureaus; and
- Retailing merchandise using store and nonstore methods at the same establishment - classified in Store retail activities based on the store portion of the activity.
4542 Vending Machine Operators
45421 Vending Machine Operators
See industry description for 454210 below.
454210 Vending Machine Operators
This industry comprises establishments primarily engaged in retailing merchandise through
vending machines that they service.
Cross-References. Establishments primarily engaged in
- Selling insurance policies through vending machines - classified in Subsector 524, Insurance Carriers and Related Activities;
- Supplying and servicing coin-operated photobooths, restrooms, and lockers - Industry 812990, All Other Personal Services; and
- Supplying and servicing coin-operated amusement and gambling devices in places of business operated by others - classified in Subsector 713, Amusement, Gambling, and Recreation Industries.
4543 Direct Selling Establishments
This industry group comprises establishments primarily engaged in nonstore retailing (except
electronic, mail-order, or vending machine sales). These establishments typically go to the
customers' location rather than the customer coming to them (e.g., door-to-door sales, home
parties). Examples of establishments in this industry are home delivery newspaper routes; home
delivery of heating oil, liquefied petroleum (LP) gas, and other fuels; locker meat
provisioners; frozen food and freezer plan providers; coffee-break services providers; and
bottled water or water softener services.
45431 Fuel Dealers
This industry comprises establishments primarily engaged in retailing heating oil, liquefied
petroleum (LP) gas, and other fuels via direct selling.
Cross-References. Establishments primarily engaged in
- Providing oil burner repair services - classified in Industry 81141, Home and Garden Equipment and Appliance Repair and Maintenance; and
- Installing oil burners - classified in Industry 238220, Plumbing, Heating, and Air-Conditioning Contractors.
454311 Heating Oil Dealers
This U.S. industry comprises establishments primarily engaged in retailing heating oil via
direct selling.
Cross-References. Establishments primarily engaged in
- Providing oil burner repair services - classified in U.S. Industry 811411, Home and Garden Equipment Repair and Maintenance; and
- Installing oil burners - classified in Industry 238220, Plumbing, Heating, and Air-Conditioning Contractors.
454312 Liquefied Petroleum Gas (Bottled Gas) Dealers
This U.S. industry comprises establishments primarily engaged in retailing liquefied petroleum
(LP) gas via direct selling.
454319 Other Fuel Dealers
This U.S. industry comprises establishments primarily engaged in retailing fuels (except
liquefied petroleum gas and heating oil) via direct selling.
45439 Other Direct Selling Establishments
See industry description for 454390 below.
454390 Other Direct Selling Establishments
This industry comprises establishments primarily engaged in retailing merchandise (except food
for immediate consumption and fuel) via direct sale to the customer by means, such as in-house
sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street
vendors).
Illustrative Examples:
Direct selling bottled water providers; Direct selling home delivery newspaper routes; Direct
selling coffee-break service providers; Direct selling locker meat provisioners; Direct selling
frozen food and freezer plan providers; Direct selling party plan merchandisers.
Cross-References. Establishments primarily engaged in
- Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts catering a route - classified in Industry 722330, Mobile Food Services;
- Retailing heating oil via direct sale - classified in U.S. Industry 454311, Heating Oil Dealers;
- Retailing liquefied petroleum (LP) gas via direct sale - classified in U.S. Industry 454312, Liquefied Petroleum Gas (Bottled Gas) Dealers; and
- Retailing other fuels, such as coal or wood, via direct sale - classified in U.S. Industry 454319, Other Fuel Dealers.
Information courtesy of the U.S. Census Bureau.
